Clarity
We explain labels without inflated language or confusing shorthand, favouring short sentences and consistent terminology across every guide on the site.
About the platform
Calm, useful reading for a busy world.
Storneva Health (Pty) Ltd publishes independent editorial material from Johannesburg, focused on ingredient literacy rather than promotion.
Our purpose
Storneva makes ingredient information easier to navigate for readers who are curious about daily eye wellness nutrition but wary of overstated marketing. We value clear wording, local context and honest limits, and we write for adults in South Africa who want to understand carotenoids, vitamins and minerals as part of a balanced lifestyle rather than as a substitute for varied food or professional care.
The platform began as an internal reference document used by staff who were frequently asked to explain supplement labels to family members. Over time that document grew into the structured, publicly available guide that now forms the core of this site. We continue to treat every published page as a living reference that can be corrected, expanded or clarified as new label information becomes available.
What we publish and why
Each guide on Storneva focuses on a single formulation and separates three distinct layers of information: the ingredient identity and its natural source, the declared amount per capsule as printed on the label, and any permitted nutrient function wording drawn from recognised regulatory lists. We keep these layers visually and textually separate so that readers are never left uncertain about which statement is a factual ingredient description and which is a permitted claim about a nutrient's general role in the body.
We do not accept sponsored placements within the ingredient guides themselves, and we do not adjust the wording of a nutrient reference value or a declared quantity to make a formulation appear more or less complete than its label states. When label information changes, we update the relevant guide and note the date of the update in the page footer where applicable.
Editorial values in practice
Context
We place supplements beside food, daily habits and responsible professional guidance so that no single ingredient is presented as a complete solution on its own.
Care
We avoid promises about outcomes and encourage readers to consider their own circumstances, health history and household routine before making any change.
Storneva by the numbers
3Formulations reviewed in detail
11Published reference pages
2018Year the company was registered
1Registered office in Johannesburg
Key terms we use consistently
Carotenoid
A naturally occurring plant pigment, such as lutein or zeaxanthin, that is described here as an ingredient rather than as a approach for any condition.
NRV
Nutrient Reference Value, the standard amount used to express a vitamin or mineral quantity as a percentage on a label.
Declared quantity
The exact amount of an ingredient printed on the product label for a single stated serving or capsule.
Nutrient function claim
A short, regulator-recognised sentence describing the general role of a vitamin or mineral in the body, used only where permitted.
Serving size
The quantity of the product, typically one or two capsules, that the label associates with the declared nutrient amounts.
Editorial review
Our internal process of checking a draft guide against the label, reference values and plain-language standards before publication.
Reader feedback shapes our updates
"I appreciated having the ingredient amounts and the reference values next to each other on one page, without a purchase prompt interrupting the reading." — feedback submitted through our contact form, paraphrased and anonymised for publication.
We receive occasional feedback from readers who use the guides to prepare questions for a pharmacist or healthcare provider. That use case has shaped how we structure each page: label information first, plain-language context second, and a clear reminder that the material is not a substitute for individualised professional advice.
Where we work
Our registered address is 88 Commissioner Street, Johannesburg CBD, 2001 Johannesburg. Storneva Health (Pty) Ltd is registered under company number 2018/198736/07, with VAT registration number 4603456789. Editorial correspondence, corrections and general enquiries can be sent to [email protected], and the office can be reached by telephone on +27 11 123 4503 during business hours, Monday to Friday, 8:00 AM to 5:00 PM SAST.
A note on scope
Storneva is an editorial resource, not a medical authority, a retailer or a regulator. Nothing on this site should be read as an instruction to start, stop or change any supplement, medicine or dietary pattern. For guidance specific to an individual's health, we recommend speaking with a qualified healthcare professional, and our disclaimer page sets out this scope in full.